100 Mind-Blowing Branding Facts

Yellow and red stimulate hunger. Picture all the major fast-food joints in your country. What do McDonald’s, KFC, Popeyes, and Chick-fil-A have in common aside from being fast food giants? All of their logos and branding have elements of red and yellow. This is because red and yellow psychologically stimulate hunger.

A blob of toothpaste is called a nurdle. The everyday toothbrush blob may not seem like a big deal to you but caused a court dispute between the two biggest toothpaste brands in America. In 2010, GlaxoSmithKline was sued by Colgate Palmolive for claiming ownership of using nurdle pictures in branding and packageing.

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