All cereal box characters look down, and it’s because of psychology. You may have a lot of fond memories of your favourite childhood cereal, but we bet you missed this detail: all the characters’ eyes on the boxes look downwards. It’s not decreed in the cereal code, but they are illustrated like that to make eye contact with children from the grocery shelf. Doing this would grab kids’ attention and make it more likely for them to ask their parents to buy cereal.