The most popular car model in the world is the Toyota Hilux. This rugged pickup truck is known around the world for its incredible versatility. With that said, it should come as no surprise that half of the top-selling countries for Hiluxes are in Africa, where the true mettle of the cars is tested on a day-to-day basis. Four out of the top six car models worldwide are Toyotas – the other three are the Toyota Corolla, Rav4, and Land Cruiser.