There is a Starbucks cup in all frames of Fight Club. Move aside, Game of Thrones. David Fincher directed Fight Club at the height of Starbucks cafes popping up everywhere. He claimed it was “too much of a good thing,” and put a Starbucks cup in every shot of the film. Starbucks allowed its products to be shown in the ‘90s cult classic, as long as their shop was not destroyed on film. For the cafe scene, Fincher used the fictional Gratifico Coffee instead.