What Was The First Apple Logo? Everyone recognises the Apple logo today, which is unsurprisingly an apple. Ronald Wayne, Apple Computer Co co-founder, designed the original Apple logo when started the company. In the 1970s, Apple’s logo featured Isaac Newton sitting under an apple tree. Newton discovered gravity when an apple fell on his head, hence the symbolism of the logo. A quote from William Wordsworth lined the frame of the Apple logo. Apple has since adopted its more common “bitten-apple” based logo. Nonetheless, few people could identify the company’s original logo if given a multiple-choice quiz. The modern, simplified logo for the company right now exemplifies everything Apple is about today.